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Integrated Campaign Planning Execution
My full range of experience includes everything from single touch DM campaigns to integrated e-mail, online and print advertising, social media, mobile and video. With a deep understanding of media and channel requirements, I bring a level of expertise to any program wishing to increase audience reach and response. From planning to implimentation, I contribute to the effectiveness of any team by bringing a broad range of experience and real-life strategic solutions that will increase the effectiveness of any program - big or small.

"What strikes me most is her unwavering dedication to teamwork. It is not an exaggeration to say that Shelley is fiercely passionate about working in tandem with her team to produce a great product, and team members often look to her as a leader. She is an incredible asset to every client and every team with whom she works."

- Heather (Glass) O'Hara, Vice President, Account Director at TBC

"Within a very short amount of time at Merkle, I learned that Shelley was not only a top-notch artist with a sharp eye for capturing the clients vision with her designs and ideas, but also a strategic thinker with an impressive history of marketing knowledge to draw from to help our team shape, and ultimately decide, on a number of tactical and strategic recommendations for our clients."

- Stephen Ferrando, Strategy Director, Merkle Inc.

"In addition to bringing a wealth of creative expertise to the table she is one of the rare creative folk I have worked with who wants to know about qual/quant metrics to understand "what resonates" with target markets and was always asking to know more about campaign metrics, results, and YTD performance."

- Tina Tyndal, Marketing and Brand Consultant at Girls Who Game

"Shelley is fun, attentive and cares very deeply about the quality of her work. She genuinely cares for her clients and that effects all her relationships with her coworkers. Shelley is also very cool."

- Michael McFall, Manager at Virginia Association of Realtors

"She is tenacious and hard working with commitment to quality work. In addition, she is very smart and has a great sense of humor. The combination of these attributes make Shelley a pleasure to work with and a go-to team member."

- Tammy Barbara, Account Supervisor, Merkle Inc.

"Shelley has the ability to be big-picture creative AND detail-oriented and organized - that's a tough combination to find and makes her a great art director and coworker."

- Julie (Mills) Bryant, Managing Creative Director, Merkle

"Shelley is a terrific talent and a great team player! Her work is outstanding ... her passion for her clients' work, her willingness to do anything to help the team, and her creative talents make her special!"

- Roger Hiyama, President, Fundraising Division at Barton Cotton