IRS Red, White and True

RWT_Creative

How do you convince the public that the majority of Americans really are paying their taxes, and that those tax dollars are a vital part of our country’s infrastructure? Show them the pride through stories of Americans just like them.

Print advertising and out of home showed people in everyday moments that define us as Americans — our patriotism, endurance and open hearts. A special out of home designed for bus shelters featured a mirror with a fun Uncle Sam costume that appears on the viewer as they look into the mirror. The microsite offered a place to submit photos of your local parks, good roads and public areas all supported by vital tax dollars. While an interactive map showed users where tax dollars are being spent in their state.

Art Direction: Campaign Branding, Website, Print Advertisements, Collateral, Promotional Items