Peet’s Coffee & Tea already had a place in the heart of the consumer, with a loyal Peetnik customer base. Now, they wanted to become the office coffee of choice.
The campaign brings the strategy of Peet’s as an upscale, desired option that turns your bain on, making work easier and ideas better. Combining trade pubs and infographics targeted at HR and Office Managers with a consumer campaign to create a drumbeat of demand, we positioned Peet’s as a must have for any workplace.
Art Direction & Design: Campaign Branding, Out of Home and Web Advertisements, Trade Publication Advertisements, Infographics, Blog, Collateral