3 Lessons in Advertising from Mad Men

Posted by on May 18, 2015 in MyPOV

3 Lessons in Advertising from Mad Men

And in tribute to my favorite Mad Man, gifs featuring Mr. Roger Sterling peppered in for fun. Enjoy! 1. There’s no escaping advertising. It’s like Bangkok. Once she’s got ya, she’s never giving you back. 2. You have to fall out of the window (take a crazy leap) if you want to get somewhere good. Now I get the opening!!! 3. Live life and draw from it. Nothing you make up will ever be as poignant, compelling or effective as a fundamental truth gleaned from a visceral life...

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#TBT Mean what you sell.

Posted by on Apr 16, 2015 in MyPOV

#TBT Mean what you sell.

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But if we’re so busy being clever that we end up selling a lie, shouldn’t we be held accountable? Do you remember the 1996 Pepsi Stuff campaign? I remember it because it was the first huge marketing splash that I was old enough to really get caught up in. Everyone was...

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“Act like a startup” means what exactly?

Posted by on Mar 31, 2015 in MyPOV

“Act like a startup” means what exactly?

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and have an energy that is hard to match. They are still in that ideal stage of growth where the glass is half full and anything is possible. So, what happens as a company grows, ages and ultimately moves away from the “startup mentality?” How can we get...

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What’s a concept and why do I need one?

Posted by on Mar 24, 2015 in MyPOV

What’s a concept and why do I need one?

A concept is the translation of strategy into an idea the audience will respond to. Say the objective is getting into the hottest club in town. And the best way in is through the bouncer. We have lots of options here. We could seduce him, make ourselves important so he wants us in the club, or just buy our way in with a nice big bribe. There’s many ways to skin this cat, all of them laddering up to the strategy of “get into the club through (audience) the bouncer.” A...

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Change it up.

Posted by on Mar 16, 2015 in MyPOV

Change it up.

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the inverse effect of this mentality is that the service we provide can get stale. Clients love results. But they also love to make a big splash. They want to stay at the forefront of their industry and so rely on their partners to bring them fresh,...

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Super Bowl XLIX Marketing by the Numbers

Posted by on Feb 5, 2015 in MyPOV

Super Bowl XLIX Marketing by the Numbers

This year’s bowl barrage took a swing into sentimental with more introspective ads than prior years’ laugh out loud shock value race. But did it pay off? Though the average ads price tag is a steep $5 Million+, the exposure and buzz value for big brands may be priceless. McDonald’s and Pepsi seem to be the clear winners this year, as cited in today’s AdAge article: “Thanks to its sponsorship of Katy Perry’s halftime show, Pepsi scored the highest change in buzz. The...

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