Amnesty International

Join the Revolution

Amnesty International recognized the need to onboard and cultivate a younger set of active members and donors. But younger audiences required a different approach than the usual...

Get Rev'd

Breaking Better

with Peet's Coffee

Peet’s Coffee & Tea already had a place in the heart of the consumer, with a loyal Peetnik customer base. Now, they wanted to become the office coffee of choice. The...

Brew It

Nature Made Launch

Experience the revolution

For the biggest product launch in Nature Made’s history, three innovative new supplements were previewed to the media in the Bryant Park Hotel Loft. The event design...

Break Through

Smithsonian Annual Report

Come Closer

The 2011 Smithsonian Annual report was like none they had ever done before. Usually crammed full of imagery and content from the over 100 museums, partners and programs, they...

Look Inside

A Little Sweetness is Big

The Campaign For Candy

National Confectioners Association 2012 campaign showed people that a little sweetness — both in their diet and to their fellow man — is a healthy thing. The campaign was...

Get Sweet

Fight Smarter


Losing weight and keeping it off is one of the hardest things to do. It requires a life change and surround sound of support from friends, family and your doctor. When a new prescription weight loss drug hit the market, we provided the tools for success.

The website and app links with popular, open-source fitness-tracking programs such as Nike+ and FitBit. While the physician is provided with a window to not only the patient’s data, but aggregated, national data covering everything from prescription use to patient success rate.

Art Direction & Design: Campaign Branding, Website & App, Social Media, Web Advertisements

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American Equity

 AE_MaterialsWhen American Equity came to us, they knew they needed a change—but they didn’t know what direction to take their brand in. Around since the 70′s, the insurance company had a market recognition that rivaled any competitor. But their materials didn’t portray the high-class products and steadfast professionalism the organization had held for years. After completing a landscape scan, we determined that the values they held so dear—Integrity, Trust, Enduring, Human, American—were in fact the ones that the industry recognized them by. They just weren’t portraying those values in the materials they released.

The logomark was addressed first. Maintaining their classic eagle head (a brand trademark and required asset), I updated the logo to a more spacious design and modern font, and included a lockup with the new tagline. Although timid at first to even look at an updated logo, we quickly won them over by talking through the advantages of the updated mark. Then, we began developing messaging and visuals that could elevate the brand while reinforcing their core values. I gave them a visual style with assets that would differentiate them in the market. Again, upholding their core values and creating a brand look and feel that the organization could rally behind.

Art Direction & Design: Corporate Branding, Marketing Communications

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Food 3000 Amsterdam


Known for it’s 3,000+ km of canals, unique architecture and splendid tulips, Amsterdam also has a foodie and bike scene like no other in Europe. For this cultural richness and singular culinary appeal, it was chosen as the location for Food 3000 – 2014. The conference gathers nutritionists, dietitians and food specialists from around the world for four days of education and experience. Our job was to capture the essence of the location and event in the logo and materials.

Art Direction & Design: Branding, Collateral, Event Signage, Website


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